Features

Everything your team needs

From first touch to closed deal — no spreadsheets, no chaos.

Lead Management

Capture every lead from any source — ads, forms, or CSV. Assign, filter, and track with custom fields.

Visual Pipeline

Drag-and-drop Kanban board. See the value of every stage at a glance.

Follow-Up Engine

Never miss a callback. Overdue tasks surface automatically on your dashboard.

June 20267 follow-ups

Roles & Permissions

Fine-grained RBAC — agents see only their own leads. Managers and admins get the full picture.

Android Dialer

Auto-log calls from the field. Add leads on the go.

Reports & Leaderboard

Hourly activity heatmap, team pulse, conversion funnels, and an individual & branch leaderboard — always up to date.

Webhooks & API

Connect any ad platform or website form. REST API available for custom integrations.

Calling Lists

Group leads into targeted campaigns. Track outcome and disposition per call.

Business Targets

Set monthly and quarterly ₹ targets for agents and branches. Track pacing and attainment across all four module types — updated nightly.

Testimonials

Loved by sales teams

Real pipelines, real results.

"Our loan agents were tracking leads in notebooks. After switching to Nüdge, follow-up discipline improved overnight. We haven't missed a callback in two months."

Managing Director · Auto Finance Co-operative, Pune

"Running a co-operative with 40 field agents across three districts was chaos before Nüdge. Now each agent works their own list, my managers see everything, and audit trail satisfies our auditors."

CEO · NBFC, Nashik

"We capture leads from Facebook and Google ads directly into CRM via webhook. Leads are assigned in seconds. Our cost-per-acquisition dropped 30% just from faster follow-up speed."

Founder · Fintech Startup, Mumbai

"We use the calling lists feature for our loan renewal campaigns. Agents call through the list, mark outcomes, and I get a live view. Renewal rates went up 22% this quarter."

Branch Head · Urban Co-operative Bank, Kolhapur

"The pipeline board showed us exactly where deals were stalling. We fixed our proposal stage and closed 18% more deals that month. The data was always there — we just couldn't see it before."

Sales Manager · SME Finance, Aurangabad

"Our field officers use the Android dialer app daily. Calls get logged automatically. No manual entry, no excuses. My supervisors can verify field activity without leaving the office."

Operations Head · Microfinance Institution, Solapur

"We manage farmer loan leads across five talukas. Nüdge's office hierarchy and role-based access meant each taluka officer only sees their own leads. Clean, fast, and our compliance team loves it."

Director · Agro Finance Co-operative, Satara

"Onboarding took one afternoon. I set up the org, invited 15 agents, created custom fields for our loan products, and went live. The simplicity is exactly what an SME needs."

Co-Founder · Credit Tech Startup, Nagpur

"Our loan agents were tracking leads in notebooks. After switching to Nüdge, follow-up discipline improved overnight. We haven't missed a callback in two months."

Managing Director · Auto Finance Co-operative, Pune

"Running a co-operative with 40 field agents across three districts was chaos before Nüdge. Now each agent works their own list, my managers see everything, and audit trail satisfies our auditors."

CEO · NBFC, Nashik

"We capture leads from Facebook and Google ads directly into CRM via webhook. Leads are assigned in seconds. Our cost-per-acquisition dropped 30% just from faster follow-up speed."

Founder · Fintech Startup, Mumbai

"We use the calling lists feature for our loan renewal campaigns. Agents call through the list, mark outcomes, and I get a live view. Renewal rates went up 22% this quarter."

Branch Head · Urban Co-operative Bank, Kolhapur

"The pipeline board showed us exactly where deals were stalling. We fixed our proposal stage and closed 18% more deals that month. The data was always there — we just couldn't see it before."

Sales Manager · SME Finance, Aurangabad

"Our field officers use the Android dialer app daily. Calls get logged automatically. No manual entry, no excuses. My supervisors can verify field activity without leaving the office."

Operations Head · Microfinance Institution, Solapur

"We manage farmer loan leads across five talukas. Nüdge's office hierarchy and role-based access meant each taluka officer only sees their own leads. Clean, fast, and our compliance team loves it."

Director · Agro Finance Co-operative, Satara

"Onboarding took one afternoon. I set up the org, invited 15 agents, created custom fields for our loan products, and went live. The simplicity is exactly what an SME needs."

Co-Founder · Credit Tech Startup, Nagpur

"Onboarding took one afternoon. I set up the org, invited 15 agents, created custom fields for our loan products, and went live. The simplicity is exactly what an SME needs."

Co-Founder · Credit Tech Startup, Nagpur

"We manage farmer loan leads across five talukas. Nüdge's office hierarchy and role-based access meant each taluka officer only sees their own leads. Clean, fast, and our compliance team loves it."

Director · Agro Finance Co-operative, Satara

"Our field officers use the Android dialer app daily. Calls get logged automatically. No manual entry, no excuses. My supervisors can verify field activity without leaving the office."

Operations Head · Microfinance Institution, Solapur

"The pipeline board showed us exactly where deals were stalling. We fixed our proposal stage and closed 18% more deals that month. The data was always there — we just couldn't see it before."

Sales Manager · SME Finance, Aurangabad

"We use the calling lists feature for our loan renewal campaigns. Agents call through the list, mark outcomes, and I get a live view. Renewal rates went up 22% this quarter."

Branch Head · Urban Co-operative Bank, Kolhapur

"We capture leads from Facebook and Google ads directly into CRM via webhook. Leads are assigned in seconds. Our cost-per-acquisition dropped 30% just from faster follow-up speed."

Founder · Fintech Startup, Mumbai

"Running a co-operative with 40 field agents across three districts was chaos before Nüdge. Now each agent works their own list, my managers see everything, and audit trail satisfies our auditors."

CEO · NBFC, Nashik

"Our loan agents were tracking leads in notebooks. After switching to Nüdge, follow-up discipline improved overnight. We haven't missed a callback in two months."

Managing Director · Auto Finance Co-operative, Pune

"Onboarding took one afternoon. I set up the org, invited 15 agents, created custom fields for our loan products, and went live. The simplicity is exactly what an SME needs."

Co-Founder · Credit Tech Startup, Nagpur

"We manage farmer loan leads across five talukas. Nüdge's office hierarchy and role-based access meant each taluka officer only sees their own leads. Clean, fast, and our compliance team loves it."

Director · Agro Finance Co-operative, Satara

"Our field officers use the Android dialer app daily. Calls get logged automatically. No manual entry, no excuses. My supervisors can verify field activity without leaving the office."

Operations Head · Microfinance Institution, Solapur

"The pipeline board showed us exactly where deals were stalling. We fixed our proposal stage and closed 18% more deals that month. The data was always there — we just couldn't see it before."

Sales Manager · SME Finance, Aurangabad

"We use the calling lists feature for our loan renewal campaigns. Agents call through the list, mark outcomes, and I get a live view. Renewal rates went up 22% this quarter."

Branch Head · Urban Co-operative Bank, Kolhapur

"We capture leads from Facebook and Google ads directly into CRM via webhook. Leads are assigned in seconds. Our cost-per-acquisition dropped 30% just from faster follow-up speed."

Founder · Fintech Startup, Mumbai

"Running a co-operative with 40 field agents across three districts was chaos before Nüdge. Now each agent works their own list, my managers see everything, and audit trail satisfies our auditors."

CEO · NBFC, Nashik

"Our loan agents were tracking leads in notebooks. After switching to Nüdge, follow-up discipline improved overnight. We haven't missed a callback in two months."

Managing Director · Auto Finance Co-operative, Pune

Nüdge Customers
Nüdge Sales Reps

Everything your team needs

Lead Management

Visual Pipeline

Follow-Up Engine

Roles & Permissions

Android Dialer

Reports & Leaderboard

Webhooks & API

Calling Lists

Business Targets

Up and running in minutes

Create workspace

Invite your team

Import leads

Close more deals

Loved by sales teams

Simple, transparent pricing

Sales & CRM guides

What Is a CRM and Why You Need One

Best CRM for NBFCs in India

Lead Management Process Guide

Ready to grow your pipeline?

Nüdge CustomersNüdge Sales Reps

Everything your team needs

Lead Management

Visual Pipeline

Follow-Up Engine

Roles & Permissions

Android Dialer

Reports & Leaderboard

Webhooks & API

Calling Lists

Business Targets

Up and running in minutes

Create workspace

Invite your team

Import leads

Close more deals

Loved by sales teams

Simple, transparent pricing

Sales & CRM guides

What Is a CRM and Why You Need One

Best CRM for NBFCs in India

Lead Management Process Guide

Ready to grow your pipeline?

Nüdge Customers
Nüdge Sales Reps